In the competitive landscape of November 2023, CEE CLEAR aimed to launch the BLUSH Cosmetic Case, balancing the debut with the Black Friday frenzy. The mission was to secure standout market presence and record-breaking revenue, navigating the challenges of a highly competitive ecommerce period.
Navigating through the busiest ecommerce season, Social Liaison launched the BLUSH Cosmetic Case with a strategic blend of hype-building and targeted marketing. We leveraged performance marketing, innovative attribution reporting, and a savvy Black Friday strategy to ensure BLUSH stood out amidst the seasonal noise.
The campaign was a triumph, marked by a Media Efficiency Ratio of 6.52x and a stellar $6.8k launch day. 80% of November sales were pre-Black Friday, showcasing the strategy's efficacy. This pivotal campaign effectively balanced brand introduction with peak season sales, setting new benchmarks for CEE CLEAR.
→ Performance Marketing
→ Social Media Advertising
→ Influencer Collaborations
→ Attribution Reporting
→ Strategic Campaign Adjustments
→ Market Analysis
→ Media Efficiency Ratio (MER): Cost-effectiveness and ROI delivering 6.52x for a new product launch.
→ Pre BFCM Sales: 80% sales driven prior to high-discount promotional period.