Social Liaison was tasked with propelling Penny Scallan Design's Black Friday 2023 sales, aiming to eclipse the formidable success of 2022. The mission centered on leveraging innovative marketing strategies to captivate a competitive market, boosting sales while solidifying brand loyalty. “Revenue within 10% of last year will be a huge success” noted Carrie Felton, Penny Scallan Founder at the time.
Crafting a tailored Performance Marketing strategy, we launched a dynamic Black Friday campaign. Focused on data-driven decisions, real-time optimizations, and engaging creatives, the campaign meticulously targeted both new and returning customers.
In a contracted high-inflationary consumer market–the campaign matched 2022's revenue, with a notable MER of 13.05x, signifying efficient media spend. Importantly, it converted 79.74% of new customers from sales events into repeat buyers, fostering sustainable brand growth and fortifying market presence.
→ Data Analysis
→ Performance Marketing
→ Real-time Attribution Reporting
→ Strategic Ad Placement
→ Optimized Bidding Strategies
→ Creative Ad Direction
→ Media Efficiency Ratio (MER): Showcased a substantial increase, rising from 12.6x in 2022 to 13.05x in 2023
→ Customer Acquisition Cost (CAC): Achieved remarkable efficiency with a reduction in CAC by 49%.