Tasked with reversing a post-pandemic sales decline, Social Liaison aimed to reposition The Pedla for sustained growth by redefining their marketing strategy and reinforcing their brand in a market with low consumer confidence.
Executing a strategic pivot, Social Liaison shifted The Pedla's focus from short-term promotions to emotionally resonant, evergreen brand communications, seamlessly blending this new narrative with their performance-driven advertising.
This strategic realignment led to impressive results: a 57% increase in sales, a 26% rise in online sessions, a 28% jump in conversion rates, and a significant 92% boost in 'Thumbstop', marking a successful turnaround in The Pedla's market presence and sales performance.
→ Market Analysis & Whitepaper
→ Consumer Behavior Analysis
→ Strategic Brand Repositioning
→ Creative Strategy
→ Messaging Architecture
→ Advertising Optimisation
→ Creative Execution Consultation